I handled everything from branding to design and development for Aquapro. Their goal was to stand out from typical commercial maintenance plumbing businesses, emphasising the expertise and experience of their people. We positioned the brand as high-value, placing their team at the forefront. Avoiding the standard colours in the sector, we adopted a subdued, professional palette, using bold accents sparingly.

The logo design features an artistic combination of ‘A’ and ‘P’ within a circle, forming a water droplet to symbolise Aquapro’s focus. Concentric circles evoke growth and water’s fluidity, while a crisp, bold typeface incorporates a droplet shape in the ‘A’ to enhance brand cohesion. These circular motifs extend seamlessly across branding assets, ensuring visual unity.

For the website, I started with wireframes and prototypes, then moved to a dynamic design that highlighted services and the team behind the business through animations and interactive elements.

Within a week of launch, the website delivered two significant client leads, underscoring its success in engaging their target audience.