Over many years, I worked closely with Gindulgence, engaging in a diverse array of design projects that spanned from campaigns to festival graphics and comprehensive rebranding initiatives.

The overarching objective was to cultivate a brand ambiance that exuded lightness and enjoyment, specifically resonating with a demographic of women aged 30 to 50. Embracing the essence of freshness and reclaimed charm, the design endeavored to impart a vivacious festival vibe, creating a visual narrative that not only showcased the products but also fostered a sense of fun and excitement.

This multifaceted approach allowed for a dynamic and cohesive representation of Gindulgence across various touchpoints, ensuring a lasting and appealing connection with the target audience. The festivals were always bursting with energy, packed with people enjoying every moment.