Our work with Spirit of Travel began with research to understand their target audience, unique selling points, and competitive landscape. This insight guided the creation of a visual identity that embodies the company’s core values of luxury, personalisation, and adventure.

The project started with a strategic phase, where we developed User Personas based on Spirit of Travel’s ideal customers. These personas highlighted a desire for highly personalised and unforgettable experiences, which shaped both the functionality and design of the website.

The new brand identity was seamlessly woven into a visually captivating, user-friendly website. Custom graphics and high-quality imagery showcased Spirit of Travel’s destinations, services, and expertise, delivering usable and enjoyable online experience.

Six months post-launch, we conducted a detailed website review using Hotjar to identify areas for improvement. Based on the insights gathered, we implemented targeted changes, further enhancing the website’s performance and user experience.