With an objective in mind, I designed the ViewtechAi website to effectively convey the core purpose of ViewtechAi and to help sell their products to a diverse array of potential customers. The overarching design strategy was crafted to evoke a game-changing atmosphere, strategically utilising visuals to narrate the company's story in a manner that is easily comprehensible for visitors.
In addition to the website, I undertook the development of a comprehensive brand guide. This guide acts as a strategic resource to ensure all communications align with the brand identity, presenting a unified and cohesive appearance that reflects a consistent team effort.
This cohesive approach not only enhances brand consistency but also strengthens the overall impact of ViewtechAi's messaging across various channels.