I led the UX and UI design for the redevelopment of the Visit Waimakariri website, crafting an engaging and intuitive experience to attract visitors and seamlessly guide them to key sections featuring local businesses, events, and attractions. The site showcases comprehensive information on outdoor activities, dining, and experiences, with visually rich imagery capturing the essence of Waimakariri and inspiring exploration.

The design process was rooted in a strong UX approach, starting with in-depth wireframing and prototyping to shape a cohesive UI system. I collaborated closely with developers, ensuring the final product aligned with the design vision. The result is a responsive, visually captivating website that highlights the region’s charm, receiving overwhelmingly positive feedback from both locals and visitors while driving greater engagement with the area.