I led the rebranding of Enterprise North Canterbury, an economic development agency, to better reflect their mission and values. Through in-depth research and multiple design iterations, we developed a fresh brand identity, including a new logo, colour palette, typography, and brand guidelines.

The logo draws inspiration from the Waimakariri River, a vital symbol for North Canterbury. Its flowing shapes represent water, while the letter “N” is designed to resemble a bridge, signifying the agency’s role in connecting local businesses. The visuals incorporate braided river lines, unifying the brand elements and reinforcing its regional identity.

Beyond the visual identity, I also led the UX and UI design for a user-friendly website, ensuring it effectively supported local businesses and personal development. Collaborating closely with the development team, I oversaw the implementation to align with the brand vision.

The rebrand successfully positioned ENC as a regional leader, receiving positive feedback, increasing engagement, and attracting greater client interest.